Search Engine Optimization
Perhaps you have heard the terms "Search Engine Optimization"
and "Search Engine Marketing" used interchangeably;
however, they are not the same. Search Engine Optimization is
the preparation of a website for presentation to search engine
robots, and Search Engine Marketing is the presentation of a website
to its intended audience.
Search Engine Optimization could be definied as "a process"
- part science and part art - whereby a webpage is prepared for
publication on the web and spidering by the search engines. Just
as there are many varieties of art (the Vango style versus the
Monet style) so there are different ways to optimize a website.
Regardless of the overall methods used to optimize a website,
the basic guidelines of the road are citical. Below are those basic
guidelines. See also: Search Engine Rules & Duplicate Content
1. W3C Compliant
Your website design should be compliant with W3C guidelines.
W3C is an acronym for World Wide Web Consortium - the folks who
set the rules by which the game (the use of the Internet) should
be played. They offer a free validator to check your website.
2. Title Tag It!
Every page on your website should have a title tag. That title
should precisely reflect the content on the page.
For example, the title tag of this page is, "Search Engine
Optimization Marketing by Jodi L Golisek Sigma One Group Inc".
A title tag is very important because it is how search engines
will list your page.
3. Meta-Description. In the metadata, be sure to include a description
of your webpage. A description allows you to provide the search
engines with your version of your page's topic. In essense, it
is a means by which you may - to some extent - control how search
engines display your website listing.
4. Meta-Keywords. Most SEM's (Search Engine Marketing people)
will tell you that keywords do not affect the website at all,
but that is not true. They will not affect the site in the same
manner that they did back in '94 when I began launching website,
but that is not to say that they have no effect at all. If you
study the base algorithmic behavior of the net, the keywords do
have an impact. The manner in which they impact a website is through
the leverage they cause.
Starbuck's on us!
Each week, a new question will appear on our site (linked
from our homepage) and in our
BLOG. Follow the link to our BLOG, post your answer. The first
one to post a correct answer will win a cup of Starbuck's coffee
on us! (See this week's Star question).